Our list of myths and truths about matching gifts will make sure thats not the case. Donorbox makes your donation matching campaigns simpler and hassle-free. See all features View Plans Access The State of Modern Philanthropy 2023 today. Blog - Working with DonorDrive: Fundraising Data Innovation with Or click here to read more. Partnering with local companies and their employees is a huge opportunity for your organization. The major elements of matching gift programs. This means by following a few simple steps, your supporters get to amplify your campaign impact by 2 to 3 times! If the matching gift campaign is being used to raise funds for a specific project or purpose, make sure that the donation goal reflects a reasonable estimate of the amount needed to fund that project or purpose. . that 100% (1:1) matching ratio (and even ratios as low as 30-50%) are more effective dollar for dollar than higher matching ratios. Weve had great success helping our clients get their major donors to donate matching funds. Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. She is very flexible as to when she makes the gift. Have it in writing who bears the responsibility and cost of a data breach. The donation form widget (as shown in the above example) will enable donors to search for their employer while making the donation. Dig into timely donor trends to help shape your donation-match outreach strategy in our annual report,The State of Modern Philanthropy. EMAIL: patientinfo@nmdp.org. b. I consent to being contacted by DonationMatch and having my information stored by DonationMatch. Lists oftop matching gift companiesoften include well-known businesses such as General Electric, The Walt Disney Company, Microsoft, The Coca-Cola Company, State Street Corporation, and many more. . Text-to-Donate Encourage secure giving via mobile devices. This means that today one in every nine people in the world suffers from hunger. A.B. At year-end, I think approaching majors who havent yet given a gift this year is your best move. he rated potential of those in your donor base from whom you will seek matching funds. Heres how your new donation matching campaign will look. And you cant blame them! a. Donorbox also has a super quick video on its integration with Double the Donation. We strive to maintain a culture characterized by respect, opportunity, diligence, mutual empowerment, entrepreneurship, and fair reward for efforts made on behalf of clients and the firm. Now that you have enabled donation matching, time to set up a donation matching campaign on Donorbox. Donations to this campaign can be matched by a major donor, a sponsor company, or the donors employers. When they do, you can highlight employer-match opportunities to elevate your campaign impact further. e. To trigger the match, do the donations need to be made through a specific website, or be specifically in response to a special direct mail appeal? These matches can certainly give your campaign a boost, but we strongly encourage you to, There are all kinds of different ways to organize your match. Use the opening question of, Would you like the chance to multiply your giving and increase the impact of your generosity? You want to right away get the donor in the frame of mind that they can increase their impact by donating matching funds. Proper communication can make your donation match successful any day of the year. Check out our attorneys recent contributions to the media and industry publications. To secure a company match, eligible donors should complete their matching gift requests by February 28 of the following calendar year after making the donation. Plus, promoting matching gifts empowers donors to stretch their dollars further to produce a greater impact for a cause that matters to them. With the DonorDrive for Salesforce integration nonprofits can track all supporter data from relationships to engagement to giving history. A more customized and well-designed campaign page will enhance your donors gift-matching experience. How to Secure a Matching Grant. Ask them if anyone in their network would join in. Foundations: Ask your current foundation supporters if theyd consider using their discretionary fund to provide a small match to your organization (and all of the other organizations they fund too! However, the most effective (and simplest) form of a donation matching campaign is one that is held online and is mostly automated. For organizations that are fundraising, one of the most effective tactics in the GivingTuesday toolbox is the match the limited window creates a sense of urgency to convince a donor to act fast for greater impact. Learn how top nonprofits use Classy to power their fundraising. And 1 in every 3 donors says that theyd make larger donations if their gifts were matched. You might organize donation matching days reactively when you notice donation volume is loweror between big email appeals. Required fields are marked *. Double the Donation[and Classydonation forms] provide the tools for us to increase ourmatching gift revenuein ways that we would never be able to without it. Sending matching gift reminder emails is one of the best ways to drive successful matches after an initial donation has been made. Expand your available donation-match funds by tapping into your existing network of support. Highlight matching gifts in multiple prominent locations across your nonprofit website, including a dedicated matching gift web page, your ways to give page, campaign pages, navigation menu, etc. Here's what we'll take off your plate: Youll have offloaded 90% of the work and your fundraising will raise more money! A June 19 fundraising email circulated by the Moulton campaign explains that two donors have agreed to match the first $10,000 donatedtheoretically, this is possible given the maximum two . Learn more about Project Hope Worldwides success in our recent interview with their development director. You can pool several donors gifts together to create one larger matching challenge. Mentioning matching gifts directly in your fundraising appeals. There you go your donation matching campaign is ready! Youve set up your donation matching campaign now what? Doing so will simplify the matching-gift process for donors. Paired with a p2p strategy, the match helped Project Hope Worldwide raise $46,000 in 24 hours to support their mission. Instead, you might ask donors to submit a matching gift request to boost their annual fundraising impact. This guide will share four critical tips for elevating corporate gift-matching efforts and driving more matching gifts to completion. Recommendations provided by the NY Attorney Generals office in connection with cause marketing advertisements may provide useful guidance in how to structure matching donation campaigns to provide transparency to donors: If there is a donation cap, do not saturate the market with products; limit the number of units distributed to a quantity that is reasonably expected to produce the maximum donation.. Its the idea that thecorporate matching gift request processis complicated for the supporters in question. SecureYour Data Seriously,AFP New York Chapter NewsAs Jon Dartley, a data privacy and security attorney at Perlman and Perlman says, It is vital to have the appropriate legal terms in the contract to protect your interests. Find out what your liability limit is. Most employers include this as part of their corporate responsibility program. An Influencer or Local Celeb: No, we dont mean Oprah. Still, many companies agree to match the tax-deductible portion of the event contribution. 11 out of 10 people recommend participating in GivingTuesday with their local community movement! Reach out to talk about how the DonorSearch platform can help your organization reach more donor prospects, raise more money and build long-lasting donor relationships. If youre new to Donorbox, sign up for free. The amount of the Challenge Grant request will depend on a variety of factors: The need: based on the Fund-Raising Campaign Goal. Click Donor Information under the section Your Donation Form. How it works: Match offers. Chirasree Bose is the Content Editor at Donorbox. We use cookies to ensure that we give you the best experience on our website. $4-7 billion in matching gifts go unclaimed every year by nonprofits. Top 15 Matching Gift Programs All Nonprofits Should Know For example, with different rules in place, a match campaign can increase the total amount given, the number of givers, and/or the average donation size. Research shows that even a small matching or challenge grant makes a big difference with new, lapsed, and younger givers. To understand where the other 12 myths come into play, lets first debunk the biggest myth of them all. a. You get 2x the original amount because you have the match, and the funds raised to match it. 5 Matching Gift Marketing Tips. Properly manage restricted gift solicitations. Then, the company will then make its own donation to the same organization. Not to mention,innovative autosubmission capabilitiesmade available through Double the Donations standard request form and corporate social responsibility platform partnerships can automate the request process for select donors altogether. These are among our key goals on GivingTuesday. 1. When it comes to marketing matching gifts, it's important to target the moment when your supporters are most engaged. Were excited to participate in GivingTuesday to help kick-start [ORGANIZATION NAME]s giving season. Arkansas Attorney General says a widely-used political fundraising ploy Youll be provided with a matching search page link and a code. Your existing donor base can help fuel impactful opportunities and even help grow the customer base for your partner. Clients like National MS Society, Mothers Against Drunk Driving, National Alliance on Mental Illness , and The Lesbian, Gay, Bisexual & Transgender Center fuel fundraising initiatives with key innovations. (From The Bill and Melinda Gates Foundation Matching Grant Playbook), pledge as well, and in so doing, establish a meaningful relationship between the new funders and the match recipient, Timing: send during early GivingTuesday planning. Subscribe to our newsletter to receive a curated list of our best resources in your inbox every month. More than 26 million people across the U.S. currently work for companies that offer matching gift programs. At the same time, you don't want to trigger your messages so soon that the communication is assumed to be part of an automated gift receipt and discarded as such. In this toolkit, were talking about how to secure a dedicated match that will be guaranteed to your organization and its supporters. The donors you attract with a donation-match promotion wont suddenly leave your donation page if the match ends before they can donate, which is what you want. How to Engage Your Major Donors During GivingTuesday, Match funding is an incentive tool that uses the pledge of one person (or group) to inspire other donors to participate and collectively give a specific amount.