doi: 10.1080/17524032.2020.1725085, Bryant, C., and Barnett, J. However, some LCAs suggest that energy demands could be much higher for cultured meat than animal meat (Mattick et al., 2015b; Tuomisto, 2019). Many of the impact pathways identified in this paper have not been well-explored by researchers. A number of possible risks and threats were identified by our interviewees that, similarly to the opportunities, related to crop growing farmers, ranchers and livestock producers, and rural communities more broadly. For example, cell culture fermentation could use feedstocks and inputs that could be grown in places that are not currently suitable for arable crops, though this would not necessarily result in environmental benefits. The politics and regulations of businesses have tremendous influence on firms, the spending power of customers and competitiveness between businesses on the market. They are areas where the business needs to improve to remain competitive: a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital. This could include alerting farmers, ranchers, and communities to forthcoming change, and giving them the information and tools they need to prepare and to capitalize on opportunities or to mitigate risks. If crops (e.g., barley, beets, corn, peas, soy, sugarcane, wheat) are demanded, that may create additional market opportunities for farmers growing those crops. 6.2 Global Market Opportunity Assessment - PESTEL Analysis It's powerful to have everyone in the room discuss the company's core strengths and weaknesses, define the opportunities and threats, and brainstorm ideas. Challenges and opportunities beyond 2021 The pandemic has the potential to change the priority of government policies and budgets, developers' investment decisions and the availability of financing through 2025. Beijing's reluctance to drop its "zero-COVID" stance, whichhas kept the country isolated for more than a year and has led to draconian restrictions following the emergence of even a single COVID case, would remain a big risk for the global economy. At the same time, some jurisdictions may be able to create jobs and income by harnessing new economic opportunities associated with an emerging cultured and/or plant-based meat sector and their supply chains. Publication fees were supported by start-up funds to PN from the Environmental Studies Program at the University of Colorado Boulder. It could also enable animal farmers to access new markets or to create products with a lower environmental footprint. It opens Today, there are 101 accredited HBCUs, public and private, concentrated in 19 states, the District of Columbia and the U.S. Virgin Islands. Home Depot conducted a SWOT analysis, creating a balanced list of its internal advantages and disadvantages and external factors threatening its market position and growth strategy. Transition programs can be imperative to support farmers in gap periods as they shift between production models, although such programs could also be led by government agencies. Opportunities and Threats: Economic Environment | Saylor Academy In addition to the 37 interviewees, we reached out to a further 27 people who for various reasons (e.g., declined, did not respond, were unavailable) we were unable to interview. We thank all of the interviewees for their time and for sharing their ideas. However, note that it is one of many techniques, not a prescription. Request Permissions. But growing demand among companies and their consumers for domestically-sourced inputs could expand opportunities for US growers. The growth of alt-meat sectors could generate several opportunities for people who work in agriculture, with crops or livestock. There are not SWOT analyses available for . PN and DB-R: conceptualization, writingreview and editing, and funding acquisition. 536, 419431. Fifth, governments could create and/or support policies and programs that support just transitions for farmers and rural communities, including debt forgiveness, compensating for losses incurred, and funding (re)training initiatives. List of 23 Opportunities And Threats with SWOT Examples Why inflation matters? Opportunities include AR & VR, Wearables market, and Autonomous Vehicles. Currently, a majority of plant proteins are sourced from outside the US and there is little traceability of crops. There was broad agreement among our interviewees that when cultured meat scales up, it will need alternative non-pharmaceutical grade sources of cell culture medium and growth factors (including amino acids, sugars, and an alternative to fetal bovine serum). (2019). The company Rebellyous Foods has converted animal meat processing facilities into plant-based meat processing facilities. In addition, the Gulf Coast Economic Development District (GCEDD) partnered with Prairie View A&M University to establish the Rural Workforce Academy that provides skilled trades training certification and job placement to rural counties impacted by disasters. Our interviews revealed a range of ways in which a plant-based and/or cultured meat (alt-meat, from hereon) sector might present opportunities or threats for rural producers in the US. This research identifies arenas in which decision-makers may be able to secure the best possible outcomes and minimize harms for rural constituents and stakeholders to whom they are accountable. 35, 217231. Interviews were structured around a common set of questions (Supplementary Table 1). (2018). Investopedia does not include all offers available in the marketplace. In such a scenario, one potential revenue stream for landowners could be payments (e.g., from governments) for ecosystem services such as carbon sequestration or biodiversity conservation generated by habitat restoration. doi: 10.1038/s43016-020-0112-z, Santo, R. E., Kim, B. F., Goldman, S. E., Dutkiewicz, J., Biehl, E. M. B., Bloem, M. W., et al. Second, interviewees called for research on the impacts of transitions. Interviewees and their relevant expertise. The EU's chance to address antibiotic resistance and leverage its role Stay informed and make smart financial decisions. Many of the threats or risks to crop-growing farmers that were mentioned in the interviews related to the barriers to transitioning into alternative crops. HBCUs have made significant contributions to the general welfare and prosperity of the United States while producing many leaders in business, government, academia, and the military. Geoforum 107, 223226. A company should begin by understanding what information it has access to, what data limitations it faces, and how reliable its external data sources are. We do not have sufficient information to determine whether there were any significant differences between those people that we interviewed and those that we reached out to but did not interview. Diversifying into new markets e.g. Although all the points under a particular heading may not be of equal importance, they all should represent key insights into the balance of opportunities and threats, advantages and disadvantages, and so forth. SWOT Analysis External Threats & Opportunities - Study.com Third, because many leguminous crops can be incorporated into rotations with double-cropping, they could represent an additional rather than alternative source of income. Much more research on alt-meat focuses on the technological breakthroughs and limitations, and on the anticipated consumer acceptance of and attitudes toward alt-meat (Bryant and Barnett, 2018; Post et al., 2020). The entire content of the Results section that follows is drawn directly from our interviews. First, a company assesses its internal capabilities and determines its strengths and weaknesses. The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest. A recent review of the scientific, sustainability, and regulatory challenges of cultured meat similarly named inputs created through fermentation and biomass (e.g., algae) as possible sources of cell culture medium (Post et al., 2020). In relation to cultured meat, many interviewees discussed the possibility of a highly distributed production system. Written informed consent for participation was not required for this study in accordance with national legislation and institutional requirements. For example, cultured seafood could be produced in locations far from coasts, and communities with limited accessibility to traditional animal meat supply chains could be better-positioned to produce cultured meat locally. Innov. We briefly discuss the intersection of our findings with previous research on alt-meat here. A SWOT analysis can be broad, though more value will likely be generated if the analysis is pointed directly at an objective. In fact, some of these other frameworks (e.g., SOAR [Strengths, Opportunities, Assets, and Risks] and NOISE [Needs, Opportunities, Improvements, Strengths and Exceptions]), Comprehensive Economic Development Strategy (CEDS), Resources for Tribes and Tribal Governments, Mobilize Maine: Asset-Based Regional Economic Development, http://www.knowyourregion.org/wp-content/uploads/2011/09/NADO_MM_FINALlores.pdf, http://www.regionalinnovation.org/assets.cfm, http://www.trade.gov/mas/ian/statereports/index.asp, metropolitan statistical area-level factsheets, http://www.trade.gov/mas/ian/Metroreport/index.asp, http://tse.export.gov/metro/SelectReports.aspx?DATA=Metro, https://www.eda.gov/programs/university-centers/, https://ncgrowth.unc.edu/index.php/what-we-do/, https://www.pcrd.purdue.edu/signature-programs/eda-university-center.php, https://www.eda.gov/programs/university-centers/hbcu/, https://uncf.org/pages/hbcus-punching-above-their-weight, https://www.edi.nih.gov/blog/communities/top-10-stem-historically-black-colleges-and-universities, https://www.tjcog.org/partnerships/regional-recruitment-partnership, https://www.pvamu.edu/cahs/rural-workforce-academy/, https://www.ptrc.org/services/economic-development, https://www.anl.gov/dis/nerde-county-dashboard, http://energy.gov/oe/articles/economic-impact-recovery-act-investments-, http://arcreativealliance.com/resources/Southeast+Arkansas+Growth+Initiative+-+Regional+Plan+for+Economic+Development+-+Draft.pdf. A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. A SWOT analysis of the regional economy should answer the question, Where are we now? by using the relevant data (see above) and background information to help identify the critical internal and external factors that speak to the regions unique assets and competitive positioning. Sci. They collectively named several concurrent trends that many of them thought might affect the animal agriculture sector more than any possible competition from alt-meat. Even if it were to be, it is possible that the competition would be primarily with chicken and pig meat rather than with cattle. For example, Broad (2019) discussed alt-meat from a food justice lens. The Supplementary Material for this article can be found online at: https://www.frontiersin.org/articles/10.3389/fsufs.2021.624270/full#supplementary-material, Broad, G. M. (2019). Cautious skepticism may turn out to be well-founded. Therefore, a deeper analysis is needed, using another planning technique. A SWOT analysis is a strategic planning tool that is used to assess the Strengths, Weaknesses, Opportunities, and Threats involved in an organization, business or a project. Such dialogues could be important to enable farmers and ranchers to thrive both in the animal meat and alt-meat sectors. The global economic recovery is being held back by the ongoing COVID pandemic. As such, the emergence of alt-meat sectors alongside animal agriculture may offer more choices for rural producers in terms of which markets they sell to and what forms of production they adopt or pursue. 74. This article introduces The STEEPLE Analysis - Political Opportunities and Threats: Fiscal Policy, Monetary Policy and Supply Side Policies. Understanding the protein transition: the rise of plant-based meat substitutes. Many of our interviewees mentioned the possibility of decentralized models of alt-meat production, including production of cultured meat with small-scale bioreactors on individual farms. Every SWOT analysis will include the following four categories. Plant-based meat products mimic the taste, texture, and gustatory experience of conventional meat, and can function as a direct replacement for meat but contain no animal products (Cameron and O'Neill, 2019). Integral to all three of these roles is a cross-cutting theme of education and awareness. Determining and analyzing what the region already possesses that could be leveraged better to build the capacity for growth, including competitive cultural, economic, technological, intellectual and physical assets, is critical to developing the strategic direction and implementation plan to promote regional economic vitality. Are You Doing the SWOT Analysis Backwards? - Harvard Business Review Economic Opportunities and Threats in Contentious Environmental - JSTOR We report on each of these in turn below, but first outline some more generic and cross-cutting risks identified in our interviews. Cultured meat: every village its own factory? Findings from a SWOT analysis will help inform model assumptions for the analyst community. doi: 10.1021/acs.est.5b01614. (Figure) provides a glimpse of global wealth. Various governmental agencies could play a role in facilitating and catalyzing transitions to a world in which alt-meat plays a role in meeting protein demand. Explain how political factors can affect international trade. doi: 10.1016/J.MEATSCI.2012.04.008, Post, M. J., Levenberg, S., Kaplan, D. L., Genovese, N., Fu, J., Bryant, C. J., et al. Significant issues to resolve include those of labeling and of inspection processes. With the list of ideas within each category, it is now time to clean-up the ideas. Apple: Strengths, Weaknesses, Opportunities And Threats - Seeking Alpha This compensation may impact how and where listings appear. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). These views related both to the likelihood of alt-meat gaining significant market traction, and to the extent of the impact of alt-meat on animal agriculture. Theystressedthe need to swiftly vaccinate a vast majority of the global population. First, regulatory clarity could help to provide a clear path to market for alt-meat products. Plant-based and cultured meat production facilities could create new employment opportunities in rural areas. The potential environmental impacts of plant-based and cultured meat have been well-explored but the social and economic impacts of alt-meat have received less attention, particularly as they relate to rural communities. doi: 10.15252/embr.201847395. We report our findings in aggregate and anonymously, not attributing any specific idea or perspective to any individual interviewee. Food Sci. that publishes theoretically-informed analyses of social processes. Threats refer to factors that have the potential to harm an organization. HBCUs invest strategically in institutions and individuals at the local level to actively pursue innovation and entrepreneurship that can help more Americans improve their connectivity to and productivity within the 21st century. (Threat) Are there new regulations that potentially could harm our operations or products. The SWOT table is often laid out with the internal factors on the top row and the external factors on the bottom row. Meat. This study involved human subjects and was reviewed and approved by University of Colorado Boulder Institutional Review Board. Many responses to our questions are necessarily largely speculative. We did not gain any insights as to how financially lucrative such a venture might be. To what extent are consumers' perception and acceptance of alternative meat production systems affected by information? Livestock production is associated with extensive greenhouse gas (GHG) emissions, land use change, freshwater consumption, and biodiversity loss (Machovina et al., 2015; Poore and Nemecek, 2018). Food 1, 403415. However, there are fewer obvious opportunities or alternatives for these individuals, and this situation is compounded by the debt that many are in. Such herds might be maintained in perpetuity, since one model of cellular agriculture would demand frequent input of new animal cells. doi: 10.1016/J.BEJ.2018.01.015, Stephens, N., Di Silvio, L., Dunsford, I., Ellis, M., Glencross, A., and Sexton, A. PDF | On Jan 1, 2012, Vincenzo Ruggiero published Economic Development: Threats and Opportunities | Find, read and cite all the research you need on ResearchGate Why are Germans searching for stagflation on Google? Used in tandem with a SWOT analysis, it helps your organization examine external factors that . If cultured meat can eventually be produced at lower cost than conventional meat, it could also be used in blended products that are still primarily comprised of animal meat. . In such a model, an individual farmer might operate a small- or medium-scale bioreactor on their farm. She is a banking consultant, loan signing agent, and arbitrator with more than 15 years of experience in financial analysis, underwriting, loan documentation, loan review, banking compliance, and credit risk management. The auto sector has been among the worst-hit, with production tumbling in the eurozone, including in Germany, in recent months. Analogous models might include craft breweries, or dairy farms that produce their own yogurt. Secondly, on the basis of protest-event analysis it shows how economic liberalization in Greece acts as a constraint for environmental protests, but an opportunity for anti-privatization ones. US-China relations have also been tense over Taiwan, with Washington warning Beijing against unilaterally changing the status quo over the island territory. These places are expected to have the most difficulty maintaining food production. ESERA 2015. See NADOs 2011 report Mobilize Maine: Asset-Based Regional Economic Development (PDF) at http://www.knowyourregion.org/wp-content/uploads/2011/09/NADO_MM_FINALlores.pdf (PDF) for an example of an asset-based strategy. For example, decision-makers may be able to help rural communities to develop the infrastructure and supply chains needed to grow cultured meat products locally and to grow the crops needed as cell culture medium or as ingredients for plant-based meat. It is estimated that the United States will need nearly 1 million STEM professionals in the next few years, and HBCUs are leading the charge by producing 27% of African American students with bachelor's degrees in STEM fields. Some interviewees considered it likely that traditional agricultural crops would be the source of those inputs. A case for systemic environmental analysis of cultured meat. Full Report (PDF). As you read, think about one of your favorite companies. Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis, fresh perspectives, and new ideas. doi: 10.1016/j.eist.2018.11.001, Poore, J., and Nemecek, T. (2018). Alt-meat production facilities could offer an improvement in safety, standards, and opportunities. (2020) identified the challenge of farmers being locked into animal agriculture as a barrier to embracing plant-based alternatives. A SWOT analysis pulls information internal sources (strengths of weaknesses of the specific company) as well as external forces that may have uncontrollable impacts to decisions (opportunities and threats). They could convene a diversity of stakeholders for open conversations that are amicable rather than adversarial. Environ. Ann Arbor, MI: Center for Sustainable Systems, University of Michigan. For more information, see https://www.tjcog.org/partnerships/regional-recruitment-partnership. Animal agriculture presents major sustainability challenges. Porter's 5 Forces vs. SWOT Analysis: What's the Difference? doi: 10.1021/es200130u, Tziva, M., Negro, S. O., Kalfagianni, A., and Hekkert, M. P. (2020).