One of the biggest real estate franchises in the United States, Keller Williams, offers these scripts to their agents. Find a buyer for your home or charge you absolutely nothing. You can expect them to make sure they get the right agent this time around. Do your homework on the expired listings in your MLS. Want to get more expired listings? October 23rd 2017 Scripts and Templates to Turn Expired Listing Leads Into Clients Uncategorized As new real estate agents, we are often taught to reach out to expired listings in the MLS as a way to prospect for clients. The more persistent you are in your prospecting and follow up, the more listing appointments you will set. Get a free trial to multiple options and pick the one that best fits your needs. Youve got the scripts so what are you going to do with them? 1 Review. It's your persistence that will enable you to overcome objections, find more hot buttons to push with leads, and improve your scripts. This service is called Expired Pro and it can find up to 95% of phone numbers for the expired listings in your MLS. What made you all decide to sell? The Speed to Success Script This expired listings script from Josh Gossard helped him achieve early success as a real estate agent. With so many options, youre bound to find one that perfectly fits your style and situation. Your former agent did his best to sell the home right? Confusion breeds avoidance, and the best remedy is good information. Miles Script 5: "Quick And Easy" - Easy Agent Pro BONUS: REDX Ultimate Script Bundle Script 6: "Objection Handling" - Jackie Kravitz Best Expired Listing Scripts 2021 - SmartZip.com behind your actions. When a listing fails, the homeowner may be looking for a new real estate agent to complete the job the previous agent couldnt. Why didn't it sell? Were signing with another agent. How competitive are you when it comes to finding seller leads? Keep Reading: 5 Client Referral Email Strategies to Boost Listings. The Best Expired Listing Letter Sample Templates To Use Now In this video, I share my new expired listing script word for word. Well, that's up for debate. Here's a closer look at their lead sources: For whatever reason, most real estate agents these days see Facebook ads and direct mail campaigns as a better lead source than expireds. More importantly, he tells you, you say something to a potential client will go a lot further than exactly. Any offers? Without some sort of API integration to a service like Landvoice, that data will not be updated in your CRM or dialer if the listing becomes active again. Persistence is more about the energy and intention behind your actions. Before you read our scripts, find out how to turbocharge the number of expired listings in your pipeline. How to Get Expired Listings: Strategies + 10 Conversion Tips Check this out: 44% stop following up after the first attempt. Any thoughts on why? But you wouldnt think so after seeing his results. This is ________ with __________. Here is a worksheet for expired listing scripts to help you write a great expired listings letter: Download the worksheet. Hmmwell, do you know what your agent did to help get the home sold? The theory goes if you can predict objections, you can prevent rejection. Around _____ tomorrow? And if you are really impressed with my marketing plan, you can put me to work immediately to get top dollar for your house! 1 to learn more aboutExpireds,FSBOs,GeoLeads,FRBOs,Pre Foreclosures,ourPower Dialerand Social Media Tools forpaid adsandcontent creation. I work hard and I recently sold a home at _____. Seriously?! The theory goes if you can predict objections, you can prevent rejection. All rights reserved. PDF Real Estate Lead Scripts - REDX Make sure that your efforts, specifically those related to prospecting expireds, are making something happen.". It's a perfect recipe for getting an angry homeowner on the phone. It was a beautiful home and Im so sorry that is was on the market for ____ days without selling. Do your business a favor and let your competition take these listings. I was astonished that it went for _____ days without selling. After extensive research, REDX has stitched together some of the most powerful prospecting scripts (not already mentioned in this article) into this 34-page eBook. Its time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months. Use these custom ad audiences to decrease your ad cost and increase engagement. Script 2: Expired Listing. My name is _______ with _______. To fully understand this, I find it best to write down exactly what the seller is thinking and feeling. Dont let this be your daily routine. He believes how you say something to a potential client will go a lot further than exactly what you say. The Simple (But Profitable) Expired Listings Sample Letters, Scripts, And Postcards: Now: While challenging, research from the University of Texas Austin reveals that talking on the phone nurtures a stronger emotional bond than text-based communication. You arent the only one calling expired seller leads. And you need good expired listing scripts. Landvoice provides a lead management platform with your expired leads for free. Then, on page seven, youll find an expired script crafted from dozens of suggestions from top listing agents. Expired listings scripts are especially helpful on a phone call, where you need to respond quickly. Thats where expired listings scripts come into play. Im sorry to see that your home has expired without selling. Terrific! Great, would Friday at ___ or Saturday at ____ work best?. Maybe the expired listing is an FSBO or maybe the sellers contract with a previous realtor lapsed without a sale. This next set of scripts comes from Fit Small Business, and theyre not messing around. Im so happy you have the support of an agent. According to Jeff, The sale is won or lost depending on how well you handle their objections. So check out his. Are you still interested in selling? After months of keeping your home in tip-top shape, multiple open houses, and multiple offers falling through, your listing expires and you need to start all over again. Because high conversion rates and an extremely high ROI make calling expireds extremely competitive. As I do every morning, Im reviewing market activity over the past 24 hours and I see that your home is no longer for sale. His strategy focuses on timing key questions to uncover the real reasons a property failed to sell. You may have even been given this script in the past, "Hey I saw that your home is no longer available for sale. Published by Brian E Adams on April 5, 2023April 5, 2023. There are a variety of dialers out there, from beginner-friendly REDX, rapid-fire Mojo, a simple dialing Chrome extension in Kixie, or the pricier but well-regarded pro systems of Espresso Agent or Vulcan7. Prospect expireds using multiple touchpoints. Learn your MLS rules and regulations for calling expired leads. I can understand why you might feel pretty discouraged its a great house. Follow his YouTube channel if you dont already! I know youve likely had a few people calling you, but as I said, Ive worked in the neighborhood for # years, I know this neighborhood, Ive sold homes in this neighborhood, and Id love a chance to sell your home or at least take a tour and see what might be holding it back. In fact, prospectors businessesare totally independent and transportable as they can relocate to any geographic location and instantly start generating businessafter a move. [If they dont have an agent OR say they dont plan to put it back on the market]: I have worked in your neighborhood for [number] years. Visit your targeted locations city hall or county courthouse and request access to the public records. Agents that are serious about growing their business with expired listing leads partner with a data provider such as Landvoice. Id be happy to swing by on Friday or Saturday to just drop off my findings. But, be careful about treading the line between persistent and pushy. But there are still normal agents who are attracting a following and earning potential clients. Spend time with family. Interrupting a 35-year-old homeowner that's online checking out their high school bestie's wedding they missed, Trying to grab the attention of homeowner that is ending his 10-hour work day by sorting through the brain-numbing amount of mail he got today, Contacting someone that is already trying to sell their house unsuccessfully and is willing to pay a commission, Tried selling their home already but were unsuccessful, Find, filter, and audit your expired listing leads, Call new, qualified expired listing leads, Record which expired leads should be tossed and which should stay in your sales pipeline, Follow up with expired leads you have not been able to contact, Follow up with expired leads that are interested in working with you, Send a message on FacebookMessenger, Twitter, or Instagram DM, Stop by "when you were just passing through the area, Send a personal text message and ask for a good time to call, Send an email with a recent testimonial or success story, Send a handwritten letter in the mail that explains the personal touch you give to clients. Good expired listings scripts help you make the most of a great lead-generation opportunity. Show that you understand the market factors, as well as how the listing plan or prior agents mistakes led to this outcome. You cant go wrong with this one. I noticed it is no longer for sale. More research from the. When was the last time you made a large purchase without actually knowing what you were getting?Have you purchased a car without test driving it?Did you marry your spouse without going on a date? His expired listing scripts include what to say when homeowners answer, but also how to leave the perfect voicemail so people will actually call you back (which is key if you want more listings). If you want to get in front of homeowners with expired listings, what better way to do it than in person? His YouTube channel is chock full of training videos that are great for salespeople. Landvoice will also work with larger data providers not accessible to the general public to augment the data we find ourselves. I had an expired lead ask me to call them back today. I was wondering when you plan on interviewing agents for the job of selling your home. Sign the contract. So what should an agent do to generate better leads? Im _____ calling with _____. I know this area well, have a successful track record of selling homes here, and would love a chance to help you sell this home or at least take a tour to see what might have held it back. Where were you planning to move after you sold the house? Believe it or not, "I'll put your house on the MLS and a sign in your yard" is not a convincing marketing plan. Sleep. . This is not a post trying to promote yourself but rather to complement the curb appeal or how nice the decor compliments the antique hardwood floors. BONUS: REDX Ultimate Script Bundle. Isnt that what you want? Watch this quick video and it will explain it. But the expired listing scenario is a homeowners worst nightmare, and thats what expired listing scripts a written guide to a conversation with a homeowner with an expired listing need to be built around. They and the other dialers frequently have great resources to help you make the most of their tools. Did you know that 98% of text messages are read? This is a big decision, isnt it? Maybe it was poor photography. Ok, I can just come by to drop off some things for you to look over. Get it right by using expired listings scripts to make sure you hit all the important points. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. If you can put the sellers mind at ease, show your expertise, and raise their confidence in getting the home sold, that agent could be you. Expert prospector, Ricky Carruth, has built an incredibly successful business based on this core value: create strong relationships and serve others. These homeowners need to sell their houses as soon as possible but havent been successful thus far. Well, theres a reason I sell homes in this area, and I have a lot of ways that I market homes that might really give your home an advantage if youre looking to interview agents in the future. He hosts weekly webcasts to an audience of 4000 real estate professionals every month, manages social media accounts with over 200,000 followers, runs a team that generates over 5000 leads per month, and manages marketing for his real estate firm in Austin, Texas. If you're a "cold call kinda gal" (or guy), that's fine too. I know this area well, and I have a successful track record of selling homes here. Lets do this. Quick question: How long does it take you to mail a letter? Data providers use their own technology tocapture public recordsand find thehomeowner contact information for you. Call me at 555-123-4567." What is going to help you dialing after getting off a call with an angry homeowner? all day and all night without success if you don't have the right energy and intent. Writen By. Im _____ calling with _____. EXPIRED LISTING OBJECTION HANDLERS "We aren't quite ready yet, we need to finish a couple of projects around the house before we put it on the market." . At Landvoice, that's our bread and butter. Hi, ___! Next, weve got a script from Josh Gossard (a solo agent from Maryland) who found success when he was still pretty new to real estate. ] In this guide, we've curated some example real estate scripts for 10 common scenarios: Real Estate Script For FSBOs Real Estate Script For FRBOs Circle Prospecting Real Estate Script Seller's Real Estate Script Expired Listings Script Real Estate Script For Internet Leads Real Estate Scripts For Open Houses You can also target these home buyers by using hashtags like #expiredlistingspecialist or #FSBOtips. I know you probably feel pretty discouraged right now, but not all agents are the same. Good morning, Im looking for Mr./Mrs. 1 motivated home seller + 1 skilled real estate agent = success You see, expired listing leads are homeowners that tried to sell their home but didn't find success. Or an agent who wasnt honest with their seller about a smelly home. In this archive, you can search for a wealth of information about the expired listings in your area. I know this area well, and I have a successful track record of selling homes here. Script 6: The Dependable Agent Script from Keller Williams Realty Youve already tried to sell with an agent (maybe more than once), but your home still hasnt sold. The biggest hurdle to overcome with winning over expireds is setting the listing appointment. Want a system that automatically sends a birthday card to your past clients? The agents that consistently prospect their expired listing leads are the agents that get consistent results. Leave those Uhhhs behind you and control each conversation with confidence and charisma! If your answer isn't something directly related to lead generation, setting appointments, closing listings, or helping a client sell a home, you may want to consider removing it from your schedule. Any thoughts on why? Literary Agents - Scriptologist.com document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Chris Scott is a real estate digital estate marketer and shows real estate practitioners how to market themselves to get recognized in their local markets for the service they provide. A pe-crafted script will give you a clear framework to steer the dialogue in a productive, efficient, and strategic direction, regardless of their emotions. I'm going to stay with the same . Why is it that so many real estate agentspossess such a strong aversion toprospecting for expired listings? An effective script is usually written for a phone call with the sellers mindset into account. You can call, knock, tweet, post, etc. Record your commitment to calling expired leads. The listing limit must be at least 60 days, but some properties have limits that last years. And Im sure he showed you a plan that involved telling everyone in his sphere of influence and brokerage about your home marketing it to everyone he knew right? You want to know it's the right thing to do. As soon as the expiration date arrives, you can be one of the first agents to reach out before the seller gets too many other offers or starts looking for someone new. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. If you sold this home, where would you move next? This is why expired listing scripts are so useful. Its your job to invalidate the objections and concerns they have, and you can only do that if you are prepared. Provide you with home showing guidelines to help have the home prepared for buyer appointments. You can't say that about cold calling. Interpersonal Communication: Definition and Example. Hi, is this the homeowner? How to Use Expired Listings Scripts to Generate New Leads Many agents will pull their data out of their MLS and manually import that data into their CRM or dialer software. Do you have an agent you plan to work with? Who would? ! or Why should I trust any more real estate agents?. This is often due to market conditions, over or under pricing their home, or not having the right real estate agent. To make things easier, weve compiled some of the top script resources from leading industry coaches and experts (including some amazing Expired scripts!). Implement his words, methods, and tips to maximize your time on the phone. Get out of bed.5:35 Drink water. Josh's Proven Expired Listings Script. What to Say When Calling FSBO Sellers for Listings, Managing & Compensating Buyers Agents on Real Estate Teams, Easy Ways to Ask Your Clients for Referrals, How to Compensate & Structure Real Estate Teams, How Realtors Build Referral Based Businesses, The 5 Ways to Mirror & Match Client Behavior, When & How Realtors Should Make their First Administrative Hire, Top Producing Realtor Prospecting Scripts, The 3 Primary Duties of a Top Producing Realtor, Scripts for Overcoming Listing Presentation Objections, How to List For Sale By Owner (FSBO) Homes, How to Conduct Better Real Estate Team Meetings. have been done to sell their home, but wasnt. Where are you moving to? In other words, theyre panicking. Do you know what kind of marketing they did? When choosing a script to keep you on track, or making your own, make sure you look for these elements: No matter what the script says, its important that you take the time to customize it for the potential client. Your consistency and persistence (along with the amazing expired leads from Landvoice, of course) will be the secret to your success. 0830 - 1600. Email Submission Requirements Phone: 323-932-0407 Address: 9601 Wilshire Blvd., Box 1202, Beverly Hills, CA 90210 Why? Would you like to know why your home didnt sell? When you know what you want to say in advance, youll be less prone to awkward pauses, defensive reactions, or questions that catch you off-guard. Having empathy for homeowners is the first step toward positioning yourself as their hero. AEI (World Wide) Literary management and motion picture production company. 718-630-4557. Creates incentives by offering professional feedback. 3 distinct buckets to segment every Expired lead A proven Expired email follow-up plan The best time of day to prospect and follow up I dont remember who. You could talk about plans for an open house, offer to have better photos and videos taken (aerial, exterior, and interior) to increase the chances of selling, or you could give them a general outline of your marketing plan. He sold 48 homes last year (by himself), and continues to dominate his market! Obviously, we could create a list of 20-30 more. As a real estate agent, you need to work every angle possible. For example, cold calling and sending an email are two different mediums to contact expired listing leads. Ive been selling in the neighborhood and Id like to show you what Ive been able to do for others. It all comes down to using the right script. You already know the homeowner is interested in selling. found that 67 percent of sellers choose a realtor who was referred to them, so use these contacts as a resource to attract new leads. Be persistent! And these homeowners become inoculated against you after call after call. Check the rules and regulations before contacting the expireds in your MLS). But how can you get through to them so they know youre not like the rest, youre on, A sizable chunk of their sales come from expired listings, and this, is what they use to get appointments (with Jeff himself using it to take over 100 listings, This script will help you discover homeowner objections. Dont abuse social media by trying to get in the door. Shows that you empathize with the homeowners situation. Isnt it worse to callall of your friends, family and clientsjust to keep in touch than it is to call people that actually wantto sell their home? Want to watch the video you'll be sending to your expired leads? As you can imagine, expired leads are often eager to get back on the market. You want to validate their frustrations and show that you care about providing a better experience for them. One resource for learning scripts, finding practice partners and crowdsourcing responses to objections from FSBOs and expired listings is the Facebook group Lead Gen Scripts and Objections. I just saw that your listing expired. Fort Hamilton - 114 N White Ave, Room 101, Brooklyn, NY 11252. As I looked over what's happening in our neighborhood, I noticed that your home is no longer for sale. That's right, you don't even need to call! Add in low-ball offers, failed inspections, or buyer financing fall throughs, and the process can start to feel like a drag through the mud. Use this to present yourself as a qualified neighborhood expert who has the knowledge, resources, and proven track record to help them close the deal successfully this time. We are also a member of several other affiliate networks. Great expired listings scripts build in the opportunity for you to offer an incentivea clear reason to choose your services. Most of my clients feel the same way. Closely related to expireds are prospecting FSBOs. Expired listings scripts help you initiate a conversation, offer your services, and start building a relationship with the owner of the listing.